The Titans and its Portrayal of Social Cognition an Example of the Topic Literature Essays by

Remember the Titans and its Portrayal of Social Cognition A story about a high school football teams journey not only through an undefeated season but also through the breaking down of barriers between black and white people, Walt Disney Pictures Remember the Titans is a perfect picture of how people view themselves and those around them through what we now can call schemas and stereotypes. Remember the Titans " produced by Jerry Bruckheimer, directed by Boaz Yakin, and released in 2000 " tells the story of the 1971 T.C. Williams High School (located in Alexandria, Virginia) football team, the Titans. The movie starts with a white football coach Bill Yoast leading an all-white football team. Because of a court-ordered integration, Yoast later learns of losing his head coach position to Herman Boone, an African-American. Need essay sample on "Remember the Titans and its Portrayal of Social Cognition" topic? We will write a custom essay sample specifically for you Proceed College Students Frequently Tell EssayLab support: I'm not in the mood to write my paper. Because I don't have the time Essay writer professionals recommend: Essaylab.Com Can Provide You With The Winning Academic Essay At first refusing Boones offer to have him as assistant head coach, Yoast later accepts upon seeing how most of his players are willing to give up their spot in the football team if he is not around. The movie unfolds with depictions of how Boone and Yoast worked hard towards uniting the white and black members of their football team. Boone and Yoast may have succeeded uniting its team, but the town was still pretty much divided. Pictures of how the townspeople react to the combination of white and black players in one team were shown all throughout the film. But with the teams winning streak, which leaves them undefeated for the whole season, the whole town came to realize that this is not about being black or white " they learn from the team that it is indeed time to accept the changes and embrace people from different races. The Titans became, for them, a symbol of unity and was instrumental in bringing the people of the town closer to each other, regardless of race. As have been mentioned the story of the Titans illustrates the way people formulate their concept of themselves and other people through schemas and stereotypes. Outlined under social cognition, the study of how people think and feel about their social world and how they interact and influence one another (Meyers, 2003), schemas and stereotypes demonstrate how situations around us bear more influence on our behavior than we are wont to believe. Because of the vast information that we are being exposed to everyday, we are in need of a system by which we collect and process data. As such, we are all built in with schema and schematic processing. Schemas are our organized beliefs and knowledge about people, objects, events, and situations (Meyers, 2003) and schematic processing is the process by which we match a schema with the data that we are handed out. This process happens quickly and instantaneously. Meyers (2003) even writes that most of the time, we are unaware that this processing of information is taking place. And with our schemas, we are able to generalize about the characteristics of a certain group of people. This general person-schema is what we call stereotypes. But schemas can also tell us something about a particular person, including ourselves. (Meyers, 2003) But schemas and schematic processing are not very accurate in that they put biases in our perceptions and memories. These biases have already been proven by a number of researches and studies done. One result of such studies is the vividness effect, which proved that the more vivid the information, the more likely we are to remember that information. The primacy effect, on the other hand, points that we are more inclined to retaining the first information that came to us. (Meyers, 2003)A couple of experiments have also proven that schemas persist even in the face of contradicting evidence. This, dubbed as the perseverance effect, applies both to the way we see other people and the way we see ourselves. All the abovementioned theories have been pictured in the Walt Disney pictures about the T.C. Williams Titans. In fact, a couple of scenes portray people " both Caucasians and African-Americans " applying schemas and stereotypes in sizing up the people around them. The first glimpse we see of this is when Boone was moving into a white community: an unseen female neighbor, presumably a Caucasian, asks her husband, Are they the movers? showing disbelief that an African-American family can actually afford to be living in a place such as theirs. When the husband realizes that Boones family is actually settling in the house in front of them, he says bitterly, It only takes one, the next time, were gonna be overrun by them. Such statement reflects animosity towards the black race and is indicative of how the white race thinks of the African-Americans " that they just run amok and is without control. Other similar scenes strengthen the films portrayal of schemas and stereotypes. The emphasis on these social psychological phenomena will be more apparent when the film takes us to the start of the integration of the black and white players of the T.C. Williams High School football team. Gerry Bertier leads the discrimination when he approached Boone prior to going to Gettysburg College for training. He says, We dont need your people in the team. This attitude is solidified when Boone asked his players to get to know a teammate of a different race until they already knew each and every team member. Here are lines from the white player Ray Budds, displaying the way he viewed the African-American player Petey Jones based on his pre-conceived schemas: Ray Budds (white): Whats your daddys name? I mean, you do have a daddy, right? . And whats he do? Wait. He does have a job, right? (Bruckheimer & Boaz, 2000) There was also this one incident that reflected schematic processing in the part of a restaurant owner. When Ronnie Sunshine Bass, a Caucasian hippie from Florida, walked in with Petey Jones in a restaurant after a Titans victory, the restaurant owner said that theyre already full when its apparent that there are still a lot of vacant tables. He shoos the players away with a demeaning, Now you all want something to eat? You can take those boys out back and pick it out from the kitchen. (Bruckheimer & Boaz, 2000) Boone was also open to these discriminations. When a Caucasian coach was asked if he is willing to work with Boone, he answered, Im not gonna do anything to help that monkey. Bad as it sounds, Negroes have been stereotyped as having no regard for their families, lazy, and self-indulgent, which was why Ray Budds asked Petey Jones those questions. And since blacks were also generally taken for animalistic and physically violent, most establishments before have refused them service. These stereotyped descriptions of them have also led whites to brand them as monkeys. But the discrimination does not only lie with the white " the blacks also tend to discriminate against the white people. When African-American students first stepped into T.C. Williams High School, we see the way the look at the white girls " sort of questioning, degrading, as if asking why such creatures can actually co-exist with them. And during training, when Blue Stanton was listening to Alan Bosleys music, he cries out, Does the term "cruel and unusual punishment" mean anything to you? " this shows how much blacks like sticking to their own kind and hate having to be forced to listen to white peoples sounds. Herman Boones daughter, Nicky Boone, also gives us a glimpse into the Negros views of the white. Seeing Sheryl Yoast, Bill Yoasts daughter, jump up and down during a football match, Carol asks, Mama, are all white girls crazy? (Bruckheimer white girls are crazy. Other scenes also illustrate how schemas can actually lead us to form concepts of ourselves. Based on his family history and his grades, Louis Lastik felt that he will never be able to go to college and will forever spend his life being a bum. This is apparent in the following lines confided to Jerry Rev Harris: Nobody from my family ever went to no college. Im white trash. I aint gonna get no C+ grades. Im just down home, no good, never-going-to-no-college white trash. (Bruckheimer & Boaz, 2000) Even with Coach Boones and Revs insistence that they are going to help him out and that he has what it takes to pull those grades up and enter college, Louis insisted that he cannot do it " a perfect example of the perseverance effect. Another scene that painted the self-schema theory is the scene where Julius Campbell visits Gerry Bertier at his house. When a police officer stopped in front of him, we see his fear and apprehension, proving that he believes the police officer is going to arrest him for something he has not done. It turned out that his fear was in vain for the officer just wanted to congratulate him for the last games job well done. Yet as much as Remember the Titans is a good illustration of the way peoples schemas let them judge others, it also disproves in part the existence of the perseverance effect. It is true that it took the players and the whole town to accept the integration of blacks and whites, they were, in time, able to do so. This led the people to admit that their stereotypes are inaccurate and accept that Caucasians and African-Americans can actually co-exist peacefully. They have come to learn that stereotypes can actually be misleading and that if they only try to get to know the other race, theyll discover that they have been wrong about their pre-conceptions. This is apparent in Coach Yoasts statement during their championship game: I hope you boys have learned as much from me this year as I've learned from you. You've taught this city how to trust the soul of a man rather than the look of him. And I guess it's about time I joined the club. (Bruckheimer & Boaz, 2000) It is true that schemas and stereotypes do affect the way we interact with other people. And although it is also true that these schemas and stereotypes persist at times, the perseverance effect can be broken down. As Remember the Titans have shown, schemas and stereotypes can cease to exist if a strong group cares to demonstrate that there is nothing to fear in breaking down life-long conceptions. REFERENCES Bruckheimer, Jerry. (Producer), & Yaki, Boaz. (Director). (2000). Remember the Titans [Motion picture]. United States: Walt Disney Pictures. Meyers, David G. (2003). Psychology (7th ed). USA: Worth Publishers.

Should NJ Raise Driving Age essays

Should NJ Raise Driving Age essays A familiar question heard in homes across America is "can I borrow the car". To most that phrase does not mean anything, but to families who have gone through a period of grief, due to the lost of a loved one, would think twice before answering that question. Many experts say that teenagers are a threat to roadways, but sixteen-year-olds are the one to watch out for. Why point the finger at sixteen-year-olds? These groups of teenagers are three times as likely to be killed in a crash, but not to say that other teen drivers are harmless. Teenage drivers make up twelve and a half percent of the driving force, but account for thirty percent of all motor vehicle accidents (State of Maine 2). There are many differences between sixteen-year-old drivers and drivers between the age of seventeen and nineteen. The main reason why sixteen-year-olds create more havoc on the roadways is because they lack the extra experience that older drivers have. In nearly forty percent of all teenage c rashes the driver was speeding (P.A.S.T. 1). Since forty-three percent of all teenage driving is done between 9:00 p.m. and 6:00 a.m., teenagers tend to drive faster, due to the open roads (P.A.S.T. 1). The roads are not as condensed at night as they are at some times during the day, making it easier to speed. Fifty-seven percent of all accidents occur on rural roads another reason why teens do not hesitate before speeding. Failure to keep in the proper lane, running off the road and failure to use a seat belt are the most common in teenage crashes. Over crowding is another reason why teen crash rates are so high. Many teenagers have friends who cannot drive, hence overcrowding is common. Overcrowding is a problem because the driver can lose concentration from the commotion caused in the car. In thirty-three percent of all accidents caused by sixteen-year-olds there were three or more people present in the vehicle, compared to thirty-seven percent...

How to Succeed in Writing an Essay

How to Succeed in Writing an Essay How to Succeed in Writing an Essay Lets be honest; writing is probably not a skill you can boast about. You probably havent written a best-seller yet, and you havent won a Nobel Prize in literature. Well, dont get desperate. You wont believe how many good writers havent done it, either. You are reading this article because you want to learn how to write better, and that is already a good sign. So, you need to write an article. Have you selected a topic yet? Sometimes your teacher will assign you a topic, but if you have an opportunity to select one yourself, you should definitely do so. You can write about something you are good at or interested in or perhaps something you wanted to learn about but don’t have the time. Before you begin writing, you might develop a plan. Careful planning helps you work more productively, gives you a better idea of how much time you should spend on writing every day, and also helps you to understand what needs to be accomplished and in what order. First of all, ask yourself whether you know enough to write on topic you have chosen. If not, conduct some preliminary research. Read a book or a magazine, ask a person who is knowledgeable about it, or just research it on the Internet. Once youve conducted a little bit of research, you may feel like you have all the information needed, but it may seem a bit chaotic in your head. You may often find yourself sitting at your desk, trying to sort everything out so you express your ideas or understanding on paper. You have to analyze all the information, determine what needs to be included in your paper, what information is irrelevant, what sources are reliable, and which are not. Doing so will help you to become more organized in completing the paper. Very often people are intimidated by a blank sheet of paper. You may be afraid to start writing, thinking that you are too incompetent. Possibly, you are not willing to make mistakes and feel discouraged at the thought of making errors. However, even experienced writers are sometimes afraid to write. None of them are sure that what they write will appeal to their readers; yet, they take risks and succeed. You shouldnt worry too much about making mistakes as you write. First, if you dont write anything, you will definitely fail, so its worth trying to write at least something. Second, write whatever you feel like writing now. Think of your writing as a lump of clay. You take away here and add there. You mold and shape it into what you want it to be. Writing is a craft, an art. Keeping that in mind, your first draft may drastically differ from the final version of your paper. So, once your first draft is completed, your task is to edit your paper with care and consideration for what yo u want to say and how you want to say it. Rewriting may take more time than you spent on writing the original draft, but this proves how important proofreading and revising is in making a paper flawless. Writing is not easy, but with the tips mentioned above, a great deal of diligence, and a bit of inspiration, you can successfully write an essay. Probably, you need a professional essay writing service to have your academic paper written by highly qualified writers? Try our custom writing company now!

The climate change. Carbon Tax in Australia Essay

The climate change. Carbon Tax in Australia - Essay Example It is supposed to affect most of the Australian industries along with the household people. Carbon tax has been proposed with the view of associating cost with carbon emission and encouraging people to make use renewable sources of energy. An IMC plan has been set out to promote this new carbon tax in Australia. The target audience has been identified to be the Australian households and the industries in Australia. Relevant communication objectives have also been developed focusing more on the awareness amongst people about carbon tax and its implications and thereby helping to create a brand image of the same. Creative strategies towards the achievement of each of the communication objectives have also been developed. Media plan have been formulated and is considered to be the key of the effectiveness of this IMC plan. A proper media mix has been taken into consideration to enable effective communication with the specific target audiences. The climate change as a consequence of glob al warming is an important environmental issue in today’s world. The earth’s temperature has been rising at an alarming rate in the recent years. All the nations in the world are concerned about it, and Australia is no exception. The government of Australia has come up with the proposal of implementation of a new environmental tax, namely carbon tax. ... This study discusses the development an Integrated Marketing Communication (IMC) plan so as to promote carbon tax, its implications, and advantages associated with it. A proper segmental analysis along with the formulation of specific communication objectives has been included in this study. Creative strategies to achieve the communication objectives have also been included in this study. Lastly, a proper media plan has been developed for creating an effective communication with the target audience. 2. Segment Analysis The key principle behind IMC is the knowledge of customers. This knowledge is made possible through proper segmentation of target audience or customer in order to identify them (Duncan 204). Segmentation of customers is usually done on the basis of certain parameters like geographic, psychographic, demographic, and behavioural characteristics. This study is about developing an IMC plan for the promotion of the proposed carbon tax by the government of Australia. Hence t he first primary task in developing such plan would be the proper segmentation of a target audience. Carbon tax is designed to be imposed on those adding to the carbon emission in the atmosphere. Carbon emission occurs mainly from two sources: from the production of goods, which results in carbon emission, or from the consumption of goods and services, which results in the emission of carbon into the atmosphere. Hence the Australian economy can be thought of as two broad segments, namely the Australian households and the companies in Australia that are involved in consuming and producing energy from sources that cause carbon emission. Australian households

HRM Of Bloomberg.Com Case Study Example | Topics and Well Written Essays - 5000 words

HRM Of Bloomberg.Com - Case Study Example In spite of such diversity, a large proportion of work in the manufacturing industries too relates services. (Hoque 1999b). While human resources management as a concept attracted a lot of attention as a "more effective and productive approach to managing organizations' key assets, its people", there have been differences of opinion as to whether it is industrial relations management-personnel management (IR & PR) freshly packaged or a totally different discipline "aimed at integrating the management of people into overall business strategy and organizational goals" (Poole, 1990; Salamon, 1987; Storey, 1995b cited in Mc Gunnigle 2000). Three models of HRM have been suggested: normative" (prescriptive of an ideal approach); "descriptive" (identifying developments and practice in the field); and "conceptual" (a model for classification). (Storey 1992 cited in Mc Gunnigle 2000). In the normative model HRM has a "team development" orientation, a "significant role for line managers" and s eeks to develop an "organizational culture". The conceptual model differs widely from IR-PR with as many as 27 differences listed. All researchers however agree that employee commitment is not only the dominant aspect of HRM but that it is the main differentiator between HRM and IR-PR. (Storey 1992 and Guest 1995 cited in Mc Gunnigle 2000). The objective of human resource m... 'Stretch', in this context refers to additional productivity, effective contributions and taking part in continuing improvement processes. The net effect of this would be self-motivated employees, less need for supervision necessitating fewer levels of management and reduced overheads. In addition when organisations achieve a congruence of perceived interests with employees, they are less likely to be viewed with suspicion when they undertake any changes necessary to meet environmental needs. Workforce in such organizations will be willing to swap roles (multi-tasking) that help them in more effective utilisation of labour. (Guest 1987 and Beer et al., 1985 cited in Hoque 1999a, 8) The most compelling reason for carefully crafting human resources management practices in services industries, is that in the service industries, the customer is not only a recipient of the service but also a part of the service process. This is the reason why there has been a shift in human resource management practices with service firms pursuing strategies that feature greater customer orientation. There is an increased awareness in the service firms that it is critical to obtain customer-oriented behaviours from their employees, a decided shift from the past. In order to achieve these outcomes, service firms are utilizing their human resource practices to "stimulate and reinforce behaviours needed for the successful implementation of greater customer-oriented strategies." HRM practices such as design, staffing, performance appraisal, compensation and training and development are shaped by organisational conditions, such as strategy, organisational life cycle stage, technological change, unionisation, internal labour markets and whether or not

Attack on Pearl Harbour Essay Example for Free

Attack on Pearl Harbour Essay Attack on Pearl Harbour: * On the morning of December 7, 1941, the Japanese launched a surprise air attack on the U. S. Naval Base at Pearl Harbor in Hawaii. After just two hours of bombing, more than 2,400 Americans were dead, 21 ships had either been sunk or damaged, and more than 188 U. S. aircraft destroyed * U. S. abandoned its policy of isolationism and declared war on Japan the following day officially bringing the United States into World War II. The Japanese were tired of negotiations with the United States * They wanted to continue their expansion within Asia but the United States had placed an extremely restrictive embargo on Japan in the hopes of curbing Japans aggression * Rather than giving in to U. S. demands, the Japanese decided to launch a surprise attack against the United States in an attempt to destroy the United States naval power even before an official announcement of war was given * The morning of December 7, 1941, the Japanese attack on Pearl Harbor began. At 6:00 a. m. the Japanese aircraft carriers began launching their planes amid rough sea * The American Navy was completely unaware that an attack was imminent * Attacking the U. S. aircraft on Oahu was an essential component of the Japanese attack plan * The Japanese were believed that in destroying a large portion of the U. S. airplanes, then they could proceed unhindered in the skies above Pearl Harbor. Plus, a counter-attack against the Japanese attack force would be much more unlikely * By 9:45 a. m. , just less than two hours after the attack had begun, the Japanese planes left Pearl Harbor and headed back to their aircraft carriers. The attack on Pearl Harbor was over * The death toll among Americans was quite high. A total of 2,335 servicemen were killed and 1,143 were wounded. Sixty-eight civilians were also killed and 35 were wounded * At 12:30 p. m. on the day following the attack on Pearl Harbor, President Franklin D. Roosevelt gave an address to Congress in which he declared that December 7, 1941 was a date that will live in infamy. * At the end of the speech, Roosevelt asked Congress to declare war on Japan, officially bringing the United States into World War II

Internet restrictions :: essays research papers

I believe that World Wide Web restrictions should not be allowed. I believe that they are not helpful to the people that use the World Wide Web. I feel that the restrictions on the World Wide Web at school are too strict. At school most sites you try to view are prohibited and they are totally harmless sites. I feel that at school the only restrictions that should be put on the World Wide Web are restrictions to pornographic sites. Even these sites should not be blocked because some harmless sites have web addresses that would seem like a pornographic site but end up being a totally harmless site. With the block at school some of these harmless sites are blocked and therefor limiting the web user who made need information from sites like these. Most students know better than to visit pornographic sites at school. So this block that forbids students to visit most sites just hurts the students learning ability in some cases. There should not be a block on the World Wide Web at school and if a student does visit a pornographic site then they should be prosecuted or disciplined.   Ã‚  Ã‚  Ã‚  Ã‚  I have used the World Wide Web ever since I was about 10 years old or so. I have found that restrictions on the World Wide Web just make researching a lot more frustrating. I hate it when I am searching for a site that would be very useful but is restricted because it falls into the blocked sites of the ones that are blocked because they are pornographic. I love researching on the World Wide Web because it is so much easier than using an encyclopedia. Most of the time the World Wide Web has a lot more to offer than an encyclopedia. You can not watch a movie of an experiment in an encyclopedia like you can on the World Wide Web. The World Wide Web is big with many sites so it is hard to restrict sites and usually is done inefficiently therefor it is blocking harmless sites.   Ã‚  Ã‚  Ã‚  Ã‚  People that visit pornographic sites in college as an art may find a restriction on the World Wide Web to be totally stupid. They may need these sites to pass a class and the restrictions would only hurt them. Restrictions would only be limiting their knowledge so this is why I feel that restrictions would be unconstitutional. Internet restrictions :: essays research papers I believe that World Wide Web restrictions should not be allowed. I believe that they are not helpful to the people that use the World Wide Web. I feel that the restrictions on the World Wide Web at school are too strict. At school most sites you try to view are prohibited and they are totally harmless sites. I feel that at school the only restrictions that should be put on the World Wide Web are restrictions to pornographic sites. Even these sites should not be blocked because some harmless sites have web addresses that would seem like a pornographic site but end up being a totally harmless site. With the block at school some of these harmless sites are blocked and therefor limiting the web user who made need information from sites like these. Most students know better than to visit pornographic sites at school. So this block that forbids students to visit most sites just hurts the students learning ability in some cases. There should not be a block on the World Wide Web at school and if a student does visit a pornographic site then they should be prosecuted or disciplined.   Ã‚  Ã‚  Ã‚  Ã‚  I have used the World Wide Web ever since I was about 10 years old or so. I have found that restrictions on the World Wide Web just make researching a lot more frustrating. I hate it when I am searching for a site that would be very useful but is restricted because it falls into the blocked sites of the ones that are blocked because they are pornographic. I love researching on the World Wide Web because it is so much easier than using an encyclopedia. Most of the time the World Wide Web has a lot more to offer than an encyclopedia. You can not watch a movie of an experiment in an encyclopedia like you can on the World Wide Web. The World Wide Web is big with many sites so it is hard to restrict sites and usually is done inefficiently therefor it is blocking harmless sites.   Ã‚  Ã‚  Ã‚  Ã‚  People that visit pornographic sites in college as an art may find a restriction on the World Wide Web to be totally stupid. They may need these sites to pass a class and the restrictions would only hurt them. Restrictions would only be limiting their knowledge so this is why I feel that restrictions would be unconstitutional.

Learning Diary Essay

All students from IBS, IT and tourism sat together in the conference room. We were introduced to many friendly tutors and teachers. I was very interested in the speech of Mr Juola- Head of the Rantaviitikka campus. We were also introduced a very useful book called study guide. After finished the class, I decided to created my own library card with my friend’s help. * 4th September 2012: The first look about IBS programme. At 10. 00 am, IBS coordinator-Mrs Anzelika Krastina introduced to IBS12 group of 40 international students. I was satisfied with this introduction because I knew about: study methods, course contents and project work and practical training issues. After lunch, we were introduced to IT & ICT course by Mrs Tuijja Kuisma. We also met IBS11 and IBS10 groups. I had many useful advices from Mrs Tuijja Kuisma. * 5th September 2012: Planning International evening project. From 8. 30-10. 00, we got together with friends from IT and Tourism. They makes me feel like there are no distance between different degree programmes. After that, we continued to discuss about the International evening project. Because we have 40 international students from about 8 different countries so our coordinator decided to divide the class into 4 groups. As a result, we will 4 performances from IBS12 group. After lunch, we came to room c117 to learn about education principles and policies. We were also presented a new study method called: problems based learning. this was a completely new experience for me and I was really excited to start with this study method. * 6th September 2012: A memorable day. We started later than the other days. At 11. 30 am, we gathered at Borealis auditorium to listen to Ms Ritva Ala-Louko, Head of language center talk about the topic called â€Å" Adapting to a new culture †. all the information given was very worthwhile for me because I knew how to adapt to new life, new culture without the help of family. At 13. 00 pm, the new students walked together to the University of Lapland for the information session â€Å"Getting to know Rovaniemi†. The session began with a video about Rovaniemi. It was so funny because I had seen this video when I searched information about Rovaniemi. After that, the presentation was about Finnish Law and Regulations; Permits and Licenses for Foreigners; Rovaniemi Congregation; sport services at RAMK and ULapland. The information provided me a general look about Rovaniemi. * 7th September 2012: Opening ceremony. That day, I got up early to prepare for the opening ceremony. Exactly, all first-year student officially entered the school gates and we were welcome by Mr Martti Lampela-the principal of Rovaniemi University of Applied Sciences. We listened his speech and also received some cute gifts from Ramk’s tutors. When the speech finished, the new academic year officially began. After lunch, the student tutors leaded students to the river bank by Pohjanhovi, the venue of traditional Rovaniemi UAS vs University of Lapland rowing test. Although, the RAMK’s team won easily but we had happy moments together. The day culminated in a party at night club Doris. Unfortunately, I was under 18 years old at that time so I could not participate in the party. * 10th september 2012: the first day of academic year 2012-2013. The first class was introduction to IT. Mrs Tuija Kuisma taught us to use the basic computer system in school and some useful tools like: optima, win-hawille as well. I had to keep them in mind because they would related to my future study. After lunch, i continued with †Cross-cultural Man† class. I was confused because Krastina’s voice was quite small. Unfortunately, i sat at the back of class. but i could understand the main point of the lesson. Mrs Krastina also so gave us the information about the Problem Based Learning method. At the end of the day, we did not have to have an English test because it was cancelled. * 11th september 2012: The orientation course and Cross-cultural Man class. The orientation course was about information literacy. We learned to use the e-library to search books, information, ect. We were given a form to fill in to create a library card but i already had this card. The important of the class was to provide students with the knowledge of e-library. After lunch, we studied about teamwork and PBL method in Cross-cultural Man class. in my group, we had to solve a real problem in teamwork. After discusing, we came up with the best solution and we had to write an essay about the importance of teamwork in school for the learning task. In my country, i did not have enough opportunities to work in a team so when i worked in a group i was not confident. I will improve myself in the near future. * 12th september 2012: Knowledge about reference and academic writing. Mrs Johanna made me feel very comfortable because of her enthusiam. She was always ready to help students to finish the reference. In the future, i will write many essays so i have to remind myself to study hard all the time. Pham Xuan Tung.

“Trifles”

Angel Parrett Professor Muller English 106/ Drama Essay 15 May 2006 Drama Essay Trifles Trifles, Susan Glaspell’s play written in 1916, reveal concerns of women living in a male dominated society. Glaspell communicates the role that women were expected to play in late 19th century society and the harm that can come of it to women, as well as men. The feminist agenda of Trifles was made obvious, in order to portray the lives of all women who live oppressed under male domination. John and Minnie Wright are two main characters who are never seen; however provide the incident for the play.In this play women are against men, Minnie against her husband, Mrs. Hale and Mrs. Peters against their husband’s, as well as men in general. The men are arrogant and insensitive, while the women are sympathetic, as well as understanding and forgive Minnie for the murder of her husband. Trifles clearly addresses gender issues, emphasizing the oppression of women who lose their identity aft er marriage. This is depicted in the interactions between Mrs. Hale, the male characters, and Mrs. Peters. The play takes place in Mr. and Mrs. Wright’s abandon farm house, which is located down a hollow out of view from the road (1006).The setting is lonely and cold, which signifies Minnie Wright’s feelings (lonely) and describes John Wright’s character (cold). Mrs. Hale, the Wright’s neighbor states, â€Å"I’ve never liked this place. Maybe because it’s down in a hollow and you don’t see the road† (1006). This leads the reader to believe that Minnie was lonely and isolated. Mrs. Hale also states, â€Å"†¦. he was a hard man, just to pass the time of day with him (shivers). Like a raw wind that gets to the bone. † This statement was describing a character trait of Mr. Wright; he was thought of as cold.Again Mrs. Hale makes another statement in regards to Mrs. Wright’s surroundings saying, â€Å"It never see med a very cheerful place† (1003). All of these statements speak of how unpleasant Minnie’s surroundings were and signify oppression. Mrs. Hale goes on throughout the play remembering Mrs. Wright as Minnie Foster, who she was before her marriage to John Wright. For example she states â€Å"I heard she used to wear pretty clothes and be lively, when she was Minnie Foster, one of the town girls singing in the choir. † (1004). Glaspell uses past tense when describing Minnie’s character prior to marriage. Glaspell also compares Minnie to a bird, something that is carefree.This is stated by Mrs. Hale, â€Å"†¦. she was kind of like a bird herself – real sweet and pretty, but kind of timid and –fluttery. How she did change. † (1006). This statement signifies Minnie’s character prior to her marriage and states that she did change after marriage. The description of Minnie’s character prior to her marriage is positive; the ch ange after marriage has a negative connotation. Again Glaspell uses past tense when describing Minnie in a positive light.Toward the end of the play Mrs. Hale is still remembering how happy Mrs. Wright was as Minnie Foster, prior to marriage. She states to Mrs. Peters, â€Å"I wish you’d seen Minnie Foster when she wore a white dress with blue ribbons and stood up there in the choir and sang. † (1008). Glaspell uses vivid description such as the white dress and blue ribbons to paint a picture of how happy Mrs. Wright was before marriage. The color white signifies purity and brightness, it is a happy color. Both colors white and blue are used in our countries flag, which symbolizes freedom. The change in Minnie did not occur until she was married. She was no longer seen as bright and happy. Her happiness changed to loneliness. She lived in isolation on a farm down in a hollow out of site.It is obvious that Mrs. Hale was sensitive to Mrs. Wright’s character. Mrs. Hale knew Mrs. Wright as Minnie Foster. Knowing Minnie before marriage made her transformation from Minnie Foster to Mrs. Wright very noticeable to Mrs. Hale. However the male characters in the play had no recognition of any change in Mrs. Wright’s character. The male’s arrogance and insensitive attitudes toward women hinder their ability to gather evidence that ties Mrs. Wright to the murder of her husband. At the beginning of the play Mr. Hale acknowledges the males attitudes toward women without knowing. For example he states, â€Å"†¦.I didn’t know as what his wife wanted made much difference to John. † (1001). This clearly signifies the male’s insensitivity to women. This statement that Mr. Hale made referring to John and how he does not care what his wife wanted or did not want does not even trigger the question, how was Mrs. Wright treated by her husband? Women were clearly not has important as the men. The men disregard women’s opinions and don’t give a thought to women’s needs or wants. Mr. Hale was speaking of John, Mrs. Wright’s dead husband in the above example; however Mr. Hale also expresses his insensitivity and arrogant attitude toward women.Mr. Hale states, â€Å"Well women are used to worrying over trifles. † (1003). Trifles something that is small, of no consequence, this is how Mr. Hale thinks of women. The things women are concerned with are of no importance, they are petty. This is an obvious illustration of the men’s arrogant and insensitive attitudes toward women. Mr. Hale was not the only male character who demonstrated arrogance and insensitivity toward women. The Sheriff who was investigating Mr. Wright’s murder also demonstrated arrogance and insensitivity, hindering his ability to tie Mrs. Wright to the murder.The sheriff states, â€Å"Held for murder and worrying about preserves. † (1003). This signifies how he feels that women worry ov er trifles, as stated by Mr. Hale. He insinuates that even when a woman is put in a very hard situation, she only worries over little insignificant things that are of no importance. It does not occur to the sheriff that Mrs. Wright would be worrying about the outcome of her future. This demonstrates his arrogance as well as his insensitivity. The county attorney who is also investigating the murder of Mrs. Wright’s husband adds to the male’s arrogant and insensitive attitudes.Toward the end of the play the county attorney states, â€Å"For that matter a sheriff’s wife is married to the law. †(1008). This statement contributes to the arrogant, insensitive male attitudes toward women. Again the men feel that they are the only ones of importance. This demonstrates male domination in the relation between husband and wife. Women no longer have their own identity after marriage; they are identified by their husband’s. Glaspell also uses the titles of the characters to portray this. All of the male characters in the play are identified by first and last name or career itle, (John Wright or Sheriff etc. ) which stresses importance. The women are identified by their husband’s last name only, except for Minnie (Minnie Foster) when Mrs. Hale is remembering her before marriage.Mrs. Peters, the sheriff’s wife has accepted her identity loss and taken on her husband’s as her own. Throughout the play she only identifies with her husband, which demonstrates that she no longer has her own identity. During the scene when the men are going through Mrs. Wright’s kitchen cabinets and criticizing her domestic skills, Mrs. Hale defends Mrs. Wright. However Mrs. Peters agrees with the men. Mrs. Peters states, â€Å"Of course it’s no more than their duty. † This is one of the first scenes in which Mrs. Peters demonstrates that she has given up her own identity and taken on her husband’s, the sheriff. Th e men including, the sheriff, Mrs. Peters husband, are suppose to be investigating Mr. Wright’s murder, instead they are concerned with domestics. It is wrong for the men to be criticizing Mrs. Wright over things that don’t pertain to the investigation. The men are not doing their duty, which is to be investigating the murder; they are more concerned with the facts pertaining to Mrs. Wright being a good homemaker.Because of their insensitivity toward women, they do not even give a thought as to why the house was in disarray, which would have given them the evidence they needed to prove Mrs. Wright did murder her husband, because she was oppressed. Mrs. Hale acknowledges that the men are not doing their duty, however Mrs. Peters fails to see this. During the investigation Mrs. Hale and Mrs. Peters find a half finished quilt that Mrs. Wright was making. This was a key piece of evidence due to the way she was piecing it together; she was knotting it, just like the knot in the rope that was used to choke the life out of Mr. Wright.However the sheriff just made a sarcastic comment toward the quilt, which all the men laughed at. Mrs. Hale was upset at the criticism, however Mrs. Peters stated, â€Å"Of course they’ve got awful important things on their minds. † (1005). Again Mrs. Peters defends her husband, the sheriff, not realizing if he were doing his job he would take everything in the home seriously. Due to his arrogant and insensitive attitude he passes up a crucial part of evidence. His doe s not even question that the quilt would link Mrs. Wright to the murder.His mentality when he sees Mrs. Hale and Peters looking at the quilt to see how Mrs. Wright was going to piece it together is that they are women worrying over trifles. Mrs. Peters has become so accepting of being less important than her husband, that she does not take any offense to how he views women. It is as if she views men thinking less of women, their duty. Toward the end of the play Mrs. Peters is brought to the realization that she has accepted her husband’s identity and no longer has her own. She describes Mrs. Wright’s life as stillness, subdued with no future advancement.In conversation with Mrs. Hale, Mrs. Peters states, â€Å"I know what stillness is. † (1008). Here she is recognizing that Mrs. Wright was oppressed, living dominated by Mr. Wright. However she goes on to say â€Å"I know what stillness is. The law has got to punish crime, Mrs. Hale. † (1008). This demonstrates that she does acknowledge the life Mrs. Wright was living, however she still defends her husbands identity, rather than her own as an oppressed women living under male domination. Despite her feelings she still tries to reinforce the identity of her husband the sheriff, which society has cast on women. It does not occur to Mrs. Peters until the end of the play the she is only thought of as the sheriff’s wife, not a person with her o wn identity.The county attorney states â€Å"for that matter a sheriff’s wife is married to the law. Ever think of it that way, Mrs. Peters? † Mrs. Peters replies â€Å"Not – just that way. † (1008). She did not have much of a reply regarding the county attorney’s question. This signifies that the realization was just brought to her attention, she was so accepting of males arrogant and insensitive attitudes toward women, that she did not realize that her own identity had been lost. The title, Trifles reflects how men viewed women in the late 19th century. Women were viewed as something small, unimportant, and of no consequence.This arrogant and insensitive attitude caused the men of the play to be clueless in their investigation of Mr. Wright’s murder. The women discovered the clues of the murder among what the men looked at as insignificant, women’s work. The feminist strategy was not only used to portray women who live under male do mination and oppression, but also as a message from women to men. It is a call for women to use their perceived powerlessness as a tool to manipulate the system, and a warning to men that a system where one segment of the population dominates and oppresses another cannot and will not be tolerated forever (hongik).Glaspell successfully portrayed the message. We have come a long way since the late 19th century in regards to the way men view women. Gender roles have definitely under gone major transformations. Unlike Mrs. Wright women no longer have to lose their own identity after marriage. Women are accepted for their own identity and are expected to have their own identity even after marriage. These gender roles are becoming more and more encouraged with every generation. We are all now free like the bird Glaspell compares Minnie Foster to before her marriage; we can have opportunities that are adventurous and the boundaries are wide. â€Å"Trifles† Angel Parrett Professor Muller English 106/ Drama Essay 15 May 2006 Drama Essay Trifles Trifles, Susan Glaspell’s play written in 1916, reveal concerns of women living in a male dominated society. Glaspell communicates the role that women were expected to play in late 19th century society and the harm that can come of it to women, as well as men. The feminist agenda of Trifles was made obvious, in order to portray the lives of all women who live oppressed under male domination. John and Minnie Wright are two main characters who are never seen; however provide the incident for the play.In this play women are against men, Minnie against her husband, Mrs. Hale and Mrs. Peters against their husband’s, as well as men in general. The men are arrogant and insensitive, while the women are sympathetic, as well as understanding and forgive Minnie for the murder of her husband. Trifles clearly addresses gender issues, emphasizing the oppression of women who lose their identity aft er marriage. This is depicted in the interactions between Mrs. Hale, the male characters, and Mrs. Peters. The play takes place in Mr. and Mrs. Wright’s abandon farm house, which is located down a hollow out of view from the road (1006).The setting is lonely and cold, which signifies Minnie Wright’s feelings (lonely) and describes John Wright’s character (cold). Mrs. Hale, the Wright’s neighbor states, â€Å"I’ve never liked this place. Maybe because it’s down in a hollow and you don’t see the road† (1006). This leads the reader to believe that Minnie was lonely and isolated. Mrs. Hale also states, â€Å"†¦. he was a hard man, just to pass the time of day with him (shivers). Like a raw wind that gets to the bone. † This statement was describing a character trait of Mr. Wright; he was thought of as cold.Again Mrs. Hale makes another statement in regards to Mrs. Wright’s surroundings saying, â€Å"It never see med a very cheerful place† (1003). All of these statements speak of how unpleasant Minnie’s surroundings were and signify oppression. Mrs. Hale goes on throughout the play remembering Mrs. Wright as Minnie Foster, who she was before her marriage to John Wright. For example she states â€Å"I heard she used to wear pretty clothes and be lively, when she was Minnie Foster, one of the town girls singing in the choir. † (1004). Glaspell uses past tense when describing Minnie’s character prior to marriage. Glaspell also compares Minnie to a bird, something that is carefree.This is stated by Mrs. Hale, â€Å"†¦. she was kind of like a bird herself – real sweet and pretty, but kind of timid and –fluttery. How she did change. † (1006). This statement signifies Minnie’s character prior to her marriage and states that she did change after marriage. The description of Minnie’s character prior to her marriage is positive; the ch ange after marriage has a negative connotation. Again Glaspell uses past tense when describing Minnie in a positive light.Toward the end of the play Mrs. Hale is still remembering how happy Mrs. Wright was as Minnie Foster, prior to marriage. She states to Mrs. Peters, â€Å"I wish you’d seen Minnie Foster when she wore a white dress with blue ribbons and stood up there in the choir and sang. † (1008). Glaspell uses vivid description such as the white dress and blue ribbons to paint a picture of how happy Mrs. Wright was before marriage. The color white signifies purity and brightness, it is a happy color. Both colors white and blue are used in our countries flag, which symbolizes freedom. The change in Minnie did not occur until she was married. She was no longer seen as bright and happy. Her happiness changed to loneliness. She lived in isolation on a farm down in a hollow out of site.It is obvious that Mrs. Hale was sensitive to Mrs. Wright’s character. Mrs. Hale knew Mrs. Wright as Minnie Foster. Knowing Minnie before marriage made her transformation from Minnie Foster to Mrs. Wright very noticeable to Mrs. Hale. However the male characters in the play had no recognition of any change in Mrs. Wright’s character. The male’s arrogance and insensitive attitudes toward women hinder their ability to gather evidence that ties Mrs. Wright to the murder of her husband. At the beginning of the play Mr. Hale acknowledges the males attitudes toward women without knowing. For example he states, â€Å"†¦.I didn’t know as what his wife wanted made much difference to John. † (1001). This clearly signifies the male’s insensitivity to women. This statement that Mr. Hale made referring to John and how he does not care what his wife wanted or did not want does not even trigger the question, how was Mrs. Wright treated by her husband? Women were clearly not has important as the men. The men disregard women’s opinions and don’t give a thought to women’s needs or wants. Mr. Hale was speaking of John, Mrs. Wright’s dead husband in the above example; however Mr. Hale also expresses his insensitivity and arrogant attitude toward women.Mr. Hale states, â€Å"Well women are used to worrying over trifles. † (1003). Trifles something that is small, of no consequence, this is how Mr. Hale thinks of women. The things women are concerned with are of no importance, they are petty. This is an obvious illustration of the men’s arrogant and insensitive attitudes toward women. Mr. Hale was not the only male character who demonstrated arrogance and insensitivity toward women. The Sheriff who was investigating Mr. Wright’s murder also demonstrated arrogance and insensitivity, hindering his ability to tie Mrs. Wright to the murder.The sheriff states, â€Å"Held for murder and worrying about preserves. † (1003). This signifies how he feels that women worry ov er trifles, as stated by Mr. Hale. He insinuates that even when a woman is put in a very hard situation, she only worries over little insignificant things that are of no importance. It does not occur to the sheriff that Mrs. Wright would be worrying about the outcome of her future. This demonstrates his arrogance as well as his insensitivity. The county attorney who is also investigating the murder of Mrs. Wright’s husband adds to the male’s arrogant and insensitive attitudes.Toward the end of the play the county attorney states, â€Å"For that matter a sheriff’s wife is married to the law. †(1008). This statement contributes to the arrogant, insensitive male attitudes toward women. Again the men feel that they are the only ones of importance. This demonstrates male domination in the relation between husband and wife. Women no longer have their own identity after marriage; they are identified by their husband’s. Glaspell also uses the titles of the characters to portray this. All of the male characters in the play are identified by first and last name or career itle, (John Wright or Sheriff etc. ) which stresses importance. The women are identified by their husband’s last name only, except for Minnie (Minnie Foster) when Mrs. Hale is remembering her before marriage.Mrs. Peters, the sheriff’s wife has accepted her identity loss and taken on her husband’s as her own. Throughout the play she only identifies with her husband, which demonstrates that she no longer has her own identity. During the scene when the men are going through Mrs. Wright’s kitchen cabinets and criticizing her domestic skills, Mrs. Hale defends Mrs. Wright. However Mrs. Peters agrees with the men. Mrs. Peters states, â€Å"Of course it’s no more than their duty. † This is one of the first scenes in which Mrs. Peters demonstrates that she has given up her own identity and taken on her husband’s, the sheriff. Th e men including, the sheriff, Mrs. Peters husband, are suppose to be investigating Mr. Wright’s murder, instead they are concerned with domestics. It is wrong for the men to be criticizing Mrs. Wright over things that don’t pertain to the investigation. The men are not doing their duty, which is to be investigating the murder; they are more concerned with the facts pertaining to Mrs. Wright being a good homemaker.Because of their insensitivity toward women, they do not even give a thought as to why the house was in disarray, which would have given them the evidence they needed to prove Mrs. Wright did murder her husband, because she was oppressed. Mrs. Hale acknowledges that the men are not doing their duty, however Mrs. Peters fails to see this. During the investigation Mrs. Hale and Mrs. Peters find a half finished quilt that Mrs. Wright was making. This was a key piece of evidence due to the way she was piecing it together; she was knotting it, just like the knot in the rope that was used to choke the life out of Mr. Wright.However the sheriff just made a sarcastic comment toward the quilt, which all the men laughed at. Mrs. Hale was upset at the criticism, however Mrs. Peters stated, â€Å"Of course they’ve got awful important things on their minds. † (1005). Again Mrs. Peters defends her husband, the sheriff, not realizing if he were doing his job he would take everything in the home seriously. Due to his arrogant and insensitive attitude he passes up a crucial part of evidence. His doe s not even question that the quilt would link Mrs. Wright to the murder.His mentality when he sees Mrs. Hale and Peters looking at the quilt to see how Mrs. Wright was going to piece it together is that they are women worrying over trifles. Mrs. Peters has become so accepting of being less important than her husband, that she does not take any offense to how he views women. It is as if she views men thinking less of women, their duty. Toward the end of the play Mrs. Peters is brought to the realization that she has accepted her husband’s identity and no longer has her own. She describes Mrs. Wright’s life as stillness, subdued with no future advancement.In conversation with Mrs. Hale, Mrs. Peters states, â€Å"I know what stillness is. † (1008). Here she is recognizing that Mrs. Wright was oppressed, living dominated by Mr. Wright. However she goes on to say â€Å"I know what stillness is. The law has got to punish crime, Mrs. Hale. † (1008). This demonstrates that she does acknowledge the life Mrs. Wright was living, however she still defends her husbands identity, rather than her own as an oppressed women living under male domination. Despite her feelings she still tries to reinforce the identity of her husband the sheriff, which society has cast on women. It does not occur to Mrs. Peters until the end of the play the she is only thought of as the sheriff’s wife, not a person with her o wn identity.The county attorney states â€Å"for that matter a sheriff’s wife is married to the law. Ever think of it that way, Mrs. Peters? † Mrs. Peters replies â€Å"Not – just that way. † (1008). She did not have much of a reply regarding the county attorney’s question. This signifies that the realization was just brought to her attention, she was so accepting of males arrogant and insensitive attitudes toward women, that she did not realize that her own identity had been lost. The title, Trifles reflects how men viewed women in the late 19th century. Women were viewed as something small, unimportant, and of no consequence.This arrogant and insensitive attitude caused the men of the play to be clueless in their investigation of Mr. Wright’s murder. The women discovered the clues of the murder among what the men looked at as insignificant, women’s work. The feminist strategy was not only used to portray women who live under male do mination and oppression, but also as a message from women to men. It is a call for women to use their perceived powerlessness as a tool to manipulate the system, and a warning to men that a system where one segment of the population dominates and oppresses another cannot and will not be tolerated forever (hongik).Glaspell successfully portrayed the message. We have come a long way since the late 19th century in regards to the way men view women. Gender roles have definitely under gone major transformations. Unlike Mrs. Wright women no longer have to lose their own identity after marriage. Women are accepted for their own identity and are expected to have their own identity even after marriage. These gender roles are becoming more and more encouraged with every generation. We are all now free like the bird Glaspell compares Minnie Foster to before her marriage; we can have opportunities that are adventurous and the boundaries are wide.

Marketing Research and Perceptual Maps

Marketing Research and Perceptual Maps Abstract This report entails an illustration of the concept of marketing research and perceptual mapping. The report is organized into a number of sections. In the first section, the report introduces the purpose of the study. The background section gives the definition of perceptual maps together with their benefits to organisations. The report focuses on a number of attributes associated with wrist watches. These include price and style.Advertising We will write a custom report sample on Marketing Research and Perceptual Maps specifically for you for only $16.05 $11/page Learn More In order to develop a comprehensive understanding on the consumer’s variation in their perception, the report focuses on various brands of wrist watches. These include Rado, Guess, Swatch, Omega, Rolex, Puma, DKNY, Armani, and Sieko. To gain a real market opinion regarding the consumer’s perception regarding these brands, the report has taken into consideration a m arket survey on 64 respondents. Primary method of data collection was used in conducting the survey. To ensure ease in the process of data collection, the report has illustrated the tool of data collection used. This entailed use of freeonlinesurveys.com. The data analysis section outlines how the data collected was analyzed and presented. Finally, the report gives a conclusion and a number of recommendations. Introduction To develop a comprehensive understanding on how the consumers perceive the various brands of wrist watches, I undertook a marketing research that focused on various brands of wrist watches. The study also integrated the concept of perceptual mapping so as to understand the consumer’s perception regarding the various brands of wrist watches. The purpose of this research is to evaluate the consumers’ perception regarding various brands wrist watches. This is attained by considering a number of attributes associated with the wrist watches. Background to the study Perceptual maps are important tools in firms’ effort to develop effective marketing strategies. Developing perceptual maps entail charting the various attributes that consumers associate particular brands with (Lamb, Hair McDaniel, 2011, p. 280). Perceptual maps enable firms management teams to understand the most important attributes that consumers consider in their decision making process. Perceptual maps are also beneficial in that they enable a firm’s management team to understand the position of its brand on the consumers’ minds. This means that firms’ management teams gain knowledge regarding the competitive strength of their brands and who their core competitors are. Additionally, perceptual maps also enable firms to identify opportunities which they can exploit to increase their competitiveness.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn Mo re Data collection In the process of collecting the data two surveys were conducted. The 1st survey was aiamed at generating a general overview of the entire market regarding the various attributes. A total of 64 respondents were interviewed. Of these respondents, 59.4% of them were male while 40.3% were female. The 2nd survey was aimed at developing an understanding of the consumers’ perception regarding the 9 brands selected with regard to price and style. The group selected these two attributes because most of the respondents focused on them. A total of 67 respondents were interviewed where 59.7% of them were male and 40.3% female. The opinions of the respondents in the 2nd survey were used to develop the perceptual map. Figure 1: Respondents for the 1st survey. Figure 2: Respondents for the 2nd survey To aid in the process of data collection, an open-ended questionnaire was developed. The questionnaire was composed of three questions. The first question requeste d the customers to outline their gender while the second question required the respondents to rank the attributes of the wrist watches based on the level of importance attached when they first purchased their wrist watch. A number of attributes associated with wrist watches were considered.Advertising We will write a custom report sample on Marketing Research and Perceptual Maps specifically for you for only $16.05 $11/page Learn More These included the brands price, style, and material used to make it, country of manufacture, length of warranty and whether it has a second hand or digit. On the other hand, the third question requested the customers to list the various brands of wrist watches that they are familiar with. These questionnaires were also used to collect data on the 9 brands on the basis of the two attributes (price and style). Data analysis The data collected from the field was analyzed in so as to ensure ease of interpretation. This was achiev ed by using a number of data analysis techniques. Through data analysis, it was possible to illustrate the perception of the various brands of wrist watch in the consumers’ minds. The study evaluated 9 of the most mentioned brands of wrist watches. Considering the fact that the data collected was qualitative in nature, quantitative method of data analysis was integrated. This entailed representing the respondents’ opinion on the 9 brands with regard to price and style on bar graphs. Integration of quantitative method of data analysis resulted into ease of interpretation of the research findings. The graph below illustrate the respondents’ opinion regarding the price, style, material used to make the product, country of manufacture, length of warranty and whether it has a second hand or digit. The attributes are ranked on a scale of 5 points. Figure 3:Â  Chart showing the respondents opinion regarding the brands attributes The responses of 67online respondents in the 2nd survey were considered in developing the perceptual map. From the data collection process, a list of various brands of wrist watches was developed. However, to illustrate the concept of perceptual mapping, we focused at only two attributes which included price and style. As a result, the developed a list of the most mentioned brands of wrist watches on the basis of price and style.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The main brands selected included Rado, Guess, Swatch, Omega, Rolex, Puma, DKNY, Armani and Seiko. In addition, a five point scale was developed to rank the selected brands on the basis of the two attributes. With regard to price, a scale of 5 points was developed where 1 represented affordable price while 5 represented excessive price. Similarly, a scale of 5 points was used to measure the brands style where 1 represented sport brand while 5 represented a luxury brand. The average of the respondents’ opinion regarding each brand on the basis of the two attributes was calculated and is illustrated in the attachment labeled ‘Research For Marketing Research and Perceptual Maps’. The averages were then ranked on a 5 point scale and then used to develop the perceptual map. The price attribute was plotted on the vertical axis and style on the horizontal axis. The figure below illustrates the resulting perceptual map. Figure 4:Â  Perceptual map of various brands of w rist watch The perceptual map above illustrates the position of the 9 brands of wrist watches on the basis of price and style. From the perceptual map above, Rolex, Rado and Guess brands are positioned highest in the quadrant. This means that they are perceived as the most luxurious and highly priced wrist watch. Therefore, their competitiveness within the wrist watch market is relatively high. Omega is considered to be relatively luxurious and affordable as indicated by its position in the perceptual map. On the other hand, Puma and Swatch brands are considered to be the most affordable and sporty while Armani and Sieko are relatively sporty and affordable. Conclusion and recommendations The above market research has revealed that consumers have different perceptions regarding brands of wrist watches. The perception formed regarding a particular product influences the consumers in their decision making process. From the analysis, one can conclude that consumers are likely to select their preferred wrist watch on the basis of their social status and lifestyle. For example, consumers who have a high social status and lifestyle are likely to select Rolex, Rado and Guess brands. In order for firms to position their products and services more effectively in the market, it is paramount that they incorporate the concept of perceptual mapping. This will enhance their effectiveness with which they implement product develop and improvement processes. Additionally, the firms should also incorporate the concept of perceptual mapping in the process of developing their marketing strategies such as advertising. This arises from the fact that the firm will be able to identify the consumer’s perception regarding its products. The resultant effect is that the firm will enhance its competitiveness in the market. Reference Lamb, C., Hair, J., McDaniel, C. (2011). Essentials of marketing. Mason, Ohio: South-Western Cengage Learning.

History of the Domestication of Donkeys

History of the Domestication of Donkeys The modern domestic donkey (Equus asinus) was bred from the wild African ass (E. africanus) in northeastern Africa during the predynastic period of Egypt, about 6,000 years ago. Two wild ass subspecies are thought to have had a role in the development of the modern donkey: the Nubian ass (Equus africanus africanus) and the Somali ass (E. africanus somaliensis), although recent mtDNA analysis suggests that only the Nubian ass contributed genetically to the domestic donkey. Both of these asses are still alive today, but both are listed as critically endangered on the IUCN Red List. The donkeys relationship with the Egyptian civilization is well-documented. For example, murals in the tomb of the New Kingdom pharaoh Tutankhamun illustrate nobles participating in a wild ass hunt. However, the real importance of the donkey relates to its use as a pack animal. Donkeys are desert-adapted and can carry heavy loads through arid lands allowing pastoralists to move their households with their herds. In addition, donkeys proved ideal for the transport of food and trade goods throughout Africa and Asia. Domestic Donkeys and Archaeology Archaeological evidence used to identify domesticated donkeys includes changes in body morphology. Domestic donkeys are smaller than wild ones, and, in particular, they have smaller and less robust metacarpals (foot bones). In addition, donkey burials have been noted at some sites; such burials likely reflect the value of trusted domestic animals. Pathological evidence of damage to spinal columns resulting from donkeys use (maybe overuse) as pack animals is also seen on domestic donkeys, a situation not thought likely on their wild progenitors. The earliest domesticated donkey bones identified archaeologically date to 4600-4000 BC, at the site of El-Omari, a predynastic Maadi site in Upper Egypt near Cairo. Articulated donkey skeletons have been found buried in special tombs within the cemeteries of several predynastic sites, including Abydos (ca. 3000 BC) and Tarkhan (ca. 2850 BC). Donkey bones also have been discovered at sites in Syria, Iran, and Iraq between 2800-2500 BC. The site of Uan Muhuggiag in Libya has domestic donkey bones dated to ~3000 years ago. Domestic Donkeys at Abydos A 2008 study (Rossel et al.) examined 10 donkey skeletons buried at the Predynastic site of Abydos (about ca 3000 BC). The burials were in three purposefully constructed brick tombs adjacent to the cult enclosure of an early (so far unnamed) Egyptian king. The donkey tombs lacked grave goods and in fact, only contained articulated donkey skeletons. An analysis of the skeletons and comparison with modern and ancient animals revealed that the donkeys had been used as beasts of burden, evidenced by signs of strain on their vertebral bones. In addition, the body morphology of the donkeys was midway between wild asses and modern donkeys, leading researchers to argue that the domestication process was not complete by the end of the predynastic period, but instead continued as a slow process over periods of several centuries. Donkey DNA DNA sequencing of ancient, historic and modern samples of donkeys throughout northeastern Africa was reported (Kimura et al) in 2010, including data from the site of Uan Muhuggiag in Libya. This study suggests that domestic donkeys are derived solely from the Nubian wild ass. Results of the testing demonstrate that Nubian and Somali wild asses have distinct mitochondrial DNA sequences. Historic domestic donkeys appear to be genetically identical to Nubian wild asses, suggesting that modern Nubian wild asses are actually survivors of previously domesticated animals. Further, it seems likely that wild asses were domesticated several times, by cattle herders perhaps beginning as long ago as 8900-8400 calibrated years ago cal BP. Interbreeding between wild and domestic asses (called introgression) is likely to have continued throughout the domestication process. However, Bronze Age Egyptian asses (ca 3000 BC at Abydos) were morphologically wild, suggesting either that the process was a long slow one, or that wild asses had characteristics that were favored over domestic ones for some activities. Sources Beja-Pereira, Albano, et al. 2004 African origins of the domestic donkey. Science 304:1781. Kimura, Birgitta. Donkey Domestication. African Archaeological Review, Fiona Marshall, Albano Beja-Pereira, et al., ResearchGate, March 2013. Kimura B, Marshall FB, Chen S, Rosenbom S, Moehlman PD, Tuross N, Sabin RC, Peters J, Barich B, Yohannes H et al. 2010. Ancient DNA from Nubian and Somali wild ass provides insights into donkey ancestry and domestication. Proceedings of the Royal Society B: Biological Sciences: (online pre-publish). Rossel, Stine. Domestication of the donkey: Timing, processes, and indicators. Fiona Marshall, Joris Peters, et al., PNAS, March 11, 2008.

Answering 10 questions regarding the Greeks from myth to reason Assignment

Answering 10 questions regarding the Greeks from myth to reason - Assignment Example The Greek political life demonstrates the best features of freedom through the perception that democracy can be considered a civic freedom, whereby there is direct participation of citizens. However, Greek political life demonstrates the best features of freedom through a requisite idea that freedom depends on restraining powers of the government. In this case, the capability of these reasons is related to the development of constitutionalism, while the limitation is the decline of civil freedom. Most of the Greek political experience was borrowed by the western worlds through the interaction related to trade, thereby making the political experience substantial to the western world in order for them to shape their political system in a way that could foster democracy. The process commenced when some thinkers rejected mythical explanations for the natural phenomena, whereby they broke the mythopoetic perception of the Near East, and conceived a new way of viewing the nature and society that was based on the western scientific philosophical traditions (Marvin, Chase, Jacob, and Jacob, 74). The Sophists and Socrates advanced the tradition of reason and humanism through the standards of living at the early stages, due to an obligation of banding themselves together into communities that had moral standards and laws. Both Plato and Aristotle were considered the greatest Greeks-Socrates, and they also shared philosophical attitudes such as scepticism, and a mistrust of possibility of absolute knowledge. Moreover, both of them applied this skepticism in their life to foster the rise of moral and political philosophy in Greece in an atmosphere of scepticism. However, unlike Aristotle, Plato was more positive, and he reproduced his master’s teachings and decided to carry them to a stage further. The Greek drama, art and historiography contributed to the tradition of reason and humanism through the