Corporate Social Responsibility For Employees - 1473 Words

During the 1970s, the Business world became aware of damages engendered by the human activity, in particular environmental damages. For this reason appeared the notion of  « sustainable development  » in the Brundland report (1987). This notion can be defined as the mean to assure the development of the current generation without compromising the development of future generations. The Corporate Social Responsibilities (CSR) are in a sense the contribution of companies to respect the stakes of the sustainable development. The Corporate Social Responsibilities of companies base on social, environmental and economic concerns. This match the â€Å"triple bottom line† theory: â€Å"People, Planet, Profit†. Over the years, Corporate Social Responsibility expended and became very important in the Business organisation and a large number of companies take part in CSR initiatives. In 2004, approximately 90% of the 500 best performing companies according to Fortune magazine h ad invested in CSR efforts. However, we might wonder what are the pros and the cons of Corporate Social Responsibility for employees, management, organisation, society and environment? On one hand, I will deal with the dangers of Corporate Social Responsibility and on the other hand I will deal with the benefit of CSR. First of all, Corporate Social responsibility can negatively affect the stakeholders and the environment. Corporate Social Responsibility can beShow MoreRelatedâ€Å"Corporate Social Responsibility and Younger Generation Employees†3503 Words   |  15 Pagesâ€Å"Corporate Social Responsibility and Younger Generation Employees† Authors: Mrs. Mrinal Sanjay Rao, Mr. Masarrat Raj Assistant Professor Student of PGDM (Finance) Sinhgad Institute of Business Administration and Research, Kondhwa (Bk), Pune. Abstract: Today when competition has reached its peak, anything that gives competitive advantage is a matter of concern for the corporations. In such a situation, when businesses have realized that they owe something back to the societyRead MoreChallenges in Implementing Csr1580 Words   |  7 PagesChallenges in implementing CSR Corporate Social Responsibility can be separate into internal dimension and external dimension. Internal dimension and external dimension Internal dimension focuses on organizational practices with respect to internal stakeholders that should be aligned to corporate social responsibility standards. It includes human resource management, safety and health, environmental impact and corporate change. External dimension focus on an organization practices towards externalRead MoreCorporate Social Responsability, New Balance1449 Words   |  6 PagesAlthough New Balance owners did not have an official Corporate Social Responsibility policy there was a strong culture of â€Å"Doing the right thing† (Veleva, 2010). New Balance owners along with company leadership did realize that New Balance needed to engage in the next step, which was to develop a strong Corporate Social Responsibility. To do this New Balance promoted their senior corporate communications officer to the social responsibility manager. In addition, New Balance hired a firm outsideRead MoreThe Impact Of Corporate Social Responsibility On Business1626 Words   |  7 Pages In contrast, this research shows that the impact of corporate social responsibility can extend beyond public relations and customer goodwill to influence the way consumers evaluate a company s products. Specifically, this research documents that acts of social goodwill--even when they are unrelated to the company s core business, as in the case of charitable giving--can alter product perceptions, such that products of companies engaged in prosocial activities are perceived as performing betterRead MoreCorporate Social Responsibility Essay1313 Words   |  6 Pagesqualified employees, because these employees are a necessary component of the competitive advantage that organizations want to achieve (Greening Turban, 2000). Corporate Social Responsible actions of an organization can be a manner to attract highly skilled and qualified employees, because prior research assumes that organization’s CSR activities comprise a legitimate and compelling way to a ttract them (Bhattacharya et al., 2008). Previous research on Corporate Social Responsibility focused mainlyRead MoreLowes Stance on Social Responsibiliy1440 Words   |  6 PagesLowe’s Corporate Social Responsibility Asher G. Budka MGMT115-1301A-03 Instructor: Joshua C. Rhodes January 13th, 2013 Lowe’s Corporate Social Responsibility This paper is about Lowe’s Corporate Social Responsibility into today’s society. To be discussed is what is a Corporate Social Responsibility (CSR) program, why should a company implement a CSR program, Lowe’s stance on Corporate Social Responsibility, connection between Lowe’s CSR and the Home Centers Industry, and who is Lowe’s responsibleRead MoreCorporate Social Responsibility, Sustainability, And Approaches For Managing Culture And Diversity Of Employment Practices Essay1576 Words   |  7 PagesSummary: The following business report will examine some critical concepts which apply to all businesses small or large more specifically to the company of Tata. This report will provide an in depth analysis and evaluation of the areas of corporate social responsibility, sustainability and approaches to managing culture and diversity of employment practices of the company. The methods used to analyse these key areas comprise of the textbook, a wide va riety of articles, a quote and a youtube clip. TataRead MoreGe Case Study Essay1458 Words   |  6 Pages 1. Corporate social responsibility is defined in Chapter 5 as the corporate duty to create wealth by using means that avoid harm to, protect, or enhance societal assets. Did GE in the Welch era fulfill this duty? Could it have done better? What should it have done? I believe that Welch only fulfilled one portion of his corporate social responsibility duty. Financial results for GE show that Welch was very effective in directing a highly profitable company, but he did so at the expense of manyRead MoreSouthwest Airlines : Corporate Social Responsibility809 Words   |  4 Pagesof its employees, stockholders, consumers and the community as a priority. One company that is consistently recognized for their corporate social responsibility initiatives is Southwest Airlines. Southwest is a successful organization that perfectly blends operational focus with social obligations which translates into increased revenue and customer support. For several years, Southwest Airlines received recognition as one of the 100 Best Corporate Citizens by Corporate Responsibility MagazineRead MoreThe Concept Of Corporate Social Responsibility Essay1696 Words   |  7 PagesConcept of Corporate Social Responsibility According to Pearce Robinson (2014), corporate social responsibility (CSR) is â€Å"the idea that business has a duty to serve society in general as well as the financial interests of stockholders.†(P.56) The concept of corporate social responsibility of the business operation must comply with sustainable development idea; the company should not only consider its own financial and operating conditions, but also think of its impacts on the social and environment

Latina Free Essays

The Myth of Latin Woman Throughout life people may be involved in racial abuse, especially if they are Latin women; discrimination by people that believe they are superior just because they have born in a different or best country. In â€Å"Myth of the Latin Woman: I Just Met a Girl Named Maria† by Judith Ortiz Cofer, the writer tries to show part of her life and how people in different countries acts in the situation of having someone in front of them with a different culture or skin color, in this case Latin woman. In the essay, she had to fight with three situations of discrimination: (1) Stereotypes, (2) Culture Clash, and (3) media. We will write a custom essay sample on Latina or any similar topic only for you Order Now First of all, the term stereotype is used as a negative sense. Throughout the essay, Ortiz writes about the experiences she passed through her childhood, her experience as a Latina woman and the stereotypes that involved a Latin woman. In paragraph 2, she is upset about how her Hispanic appearance called forth from many people she met from different countries. Ortiz thinks that a Latin woman is seen as a sex object as a result of her way of dressing. She declares that her mother taught her how to do it. Our parents influence us in our way of dress. For example, if our parents are from an Indian region and they use Indian clothes, they are going to influence us to wear the same clothes. Also, she narrates about her experience on a bus trip when a white man started reciting the lines of â€Å"Maria† because she appeared to be Latino. Secondly, culture clash carries a big influence. She explains in her essay how hard it is growing up in a country with a totally different culture. Even, one day when she went to school to the Career Day, they had gone â€Å"dressed as if for a job interview. † She went dressed the way a Puerto Rican dresses. The way she dressed with too much jewelry made her a victim of mockery. Furthermore, some people who move to another country are victims of discrimination by people who believe that bringing their culture and traditions from another country is wrong, they think that if you move to a their country you need to adapt to their culture, and forget yours. These people not even think about mix cultures. Thirdly, the media plays a role not only in this essay, but in the real world too. The media have influenced the white people about Latina’s concept especially, those who see a TV series in which a Latina is inferior. In this case, she writes about her Chicana friend who worked at a major university. Even her incredulous doctor questions himself about how she knows â€Å"big words. † Regarding how the media sees Latina as inferior workers, Ortiz writes about her experience in Miami in one of her poetry events. When she was walking in, an old lady called her to her table to order for a cup of coffee. If Judith Ortiz Cofer was a white woman, it would not happen. In addition, the media nowadays influences everyone a lot about Latina women and their culture. In another way, she explains how people think about what jobs the Latina women can do, because white people believe that a Latina’s brown skin; white people think that they came from an inferior culture, a culture of servitude. For this reason, some people cannot believe when they see a Latina woman succeed in a country with their backward culture about Latinas. In conclusion, it is sad to see how people feel superior over others, chiefly because their skin color is different. It is also sad to see how others want to humiliate a Latina just because her culture is completely different to ours, or simply because they watch how the TV denigrates Latina women, regardless of their feelings. Ortiz focused her essay on how Latina women can be successful in this country regardless of stereotype, culture, or what the media says about them. How to cite Latina, Essay examples

Myths Explaining the Unexplained Essay Example For Students

Myths Explaining the Unexplained Essay Myths, according to most of todays society were made up for many different causes. Some of these reasons include entertainment, tradition, legends, and to teach write from wrong. Although that is correct in some cases, myths are primarily used to explain the unexplained. They explain natural phenomena that cannot be explained in other ways and with concrete facts. A long time ago there was no such thing as scientists and technology. Ancient civilization could not give logical reasons for things like night and day, mountains, the ocean, the sky and many other everyday geographical structures. Myths were made up to give people answers for the impossible to answer questions. One prime example of this is in the myth The Creation of the Universe and Life. This story is of Yoruban origin. Their people and culture settled just north of the Niger River and have roots that can be traced all the way back to 300 B. C. This myth explains how land was made and how it transformed into what it is today with all the mountains and valleys. Obatala, the favorite of Olorun, who is the ruler of the sky and the most powerful and intelligent god, wants to put something of interest below the sky where all the gods live. Underneath the sky is one big ocean full of marshes. So Obatala wants permission to build solid land. After being granted permission he finds out that he needs a variety of materials. They consist of: a long gold chain that could reach the ocean from the sky, a snails shell full of sand, a white hen, a black cat and a palm nut in a bag. Obatala gets all of this and begins to climb down the gold chain to reach the bottom; he reaches the end of th e chain but has not yet reached the ocean. The helpless god calls up to Orunmila, his advisor. Orunmila calls down and tells him to dump the sand down then throw the hen. He does so and miracles start to happen. The hen fluttered down, landed upon the sandy waters, and immediately began to scatter the sand by scratching at it. Wherever the sand fell it formed dry land. The larger piles became hills, while the smaller piles became valleysWorld Mythology 404. As you can see the Yoruban people did not have the technology to realize that natural causes and time caused the valleys and mountains to form. They did not have scientists to prove these facts. So someone made up this myth and passed it down from generation to generation; this resulted in the people having gods, a religion, answers to everyday miracles and something to believe in. Another myth that answers a scientific question is one from the Middle East. It is the Babylonian epic known as The Enuma Elish. This involved lots of fighting and violence between the gods. It went back and forth until the final battle between Marduk and Tiamat. Marduk was the son of Ea and Damkina. He was the most wisest and accomplished god. Tiamat was the mother goddess who became Mother Earth, as you will find out. After Marduk killed Tiamat he used her body to create things of the world. When he had severed her arteries, the north wind bore her blood into secret places. Marduk then divided Tiamats body into two parts like a shellfish. Half of Tiamat he set up as the sky; the other half he formed into the earth. From Tiamats saliva, he created the clouds and filled them with water, but he himself took charge of the winds, the rain and the cold. He put Tiamats head into position to form the mountains of the earth and he caused the Tigris and Euphrates rivers to flow from her eyesWorld Mythology 600. This is how the Middle Eastern people believed that the earth was formed. It involves a religious background because the gods are praised and are the rulers and creators of the earth. .ud2fae70d1976ebe935f415ecc4529b7b , .ud2fae70d1976ebe935f415ecc4529b7b .postImageUrl , .ud2fae70d1976ebe935f415ecc4529b7b .centered-text-area { min-height: 80px; position: relative; } .ud2fae70d1976ebe935f415ecc4529b7b , .ud2fae70d1976ebe935f415ecc4529b7b:hover , .ud2fae70d1976ebe935f415ecc4529b7b:visited , .ud2fae70d1976ebe935f415ecc4529b7b:active { border:0!important; } .ud2fae70d1976ebe935f415ecc4529b7b .clearfix:after { content: ""; display: table; clear: both; } .ud2fae70d1976ebe935f415ecc4529b7b { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ud2fae70d1976ebe935f415ecc4529b7b:active , .ud2fae70d1976ebe935f415ecc4529b7b:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ud2fae70d1976ebe935f415ecc4529b7b .centered-text-area { width: 100%; position: relative ; } .ud2fae70d1976ebe935f415ecc4529b7b .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ud2fae70d1976ebe935f415ecc4529b7b .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ud2fae70d1976ebe935f415ecc4529b7b .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ud2fae70d1976ebe935f415ecc4529b7b:hover .ctaButton { background-color: #34495E!important; } .ud2fae70d1976ebe935f415ecc4529b7b .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ud2fae70d1976ebe935f415ecc4529b7b .ud2fae70d1976ebe935f415ecc4529b7b-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ud2fae70d1976ebe935f415ecc4529b7b:after { content: ""; display: block; clear: both; } READ: jewish EssayThis myth is a great example of how they explain the natural ways of the earth in a religious and entertaining way. There were two prime examples in The Enuma Elish, and The Creation of the Universe and Life. Both stories well reflected religion and showed how the earths structure was formed. As you can see, the theory that myths are primarily used to explain the unexplained through the use of religion is true and will still be used by underdeveloped countries without the help of science and technology.

The Titans and its Portrayal of Social Cognition an Example of the Topic Literature Essays by

Remember the Titans and its Portrayal of Social Cognition A story about a high school football teams journey not only through an undefeated season but also through the breaking down of barriers between black and white people, Walt Disney Pictures Remember the Titans is a perfect picture of how people view themselves and those around them through what we now can call schemas and stereotypes. Remember the Titans " produced by Jerry Bruckheimer, directed by Boaz Yakin, and released in 2000 " tells the story of the 1971 T.C. Williams High School (located in Alexandria, Virginia) football team, the Titans. The movie starts with a white football coach Bill Yoast leading an all-white football team. Because of a court-ordered integration, Yoast later learns of losing his head coach position to Herman Boone, an African-American. Need essay sample on "Remember the Titans and its Portrayal of Social Cognition" topic? We will write a custom essay sample specifically for you Proceed College Students Frequently Tell EssayLab support: I'm not in the mood to write my paper. Because I don't have the time Essay writer professionals recommend: Essaylab.Com Can Provide You With The Winning Academic Essay At first refusing Boones offer to have him as assistant head coach, Yoast later accepts upon seeing how most of his players are willing to give up their spot in the football team if he is not around. The movie unfolds with depictions of how Boone and Yoast worked hard towards uniting the white and black members of their football team. Boone and Yoast may have succeeded uniting its team, but the town was still pretty much divided. Pictures of how the townspeople react to the combination of white and black players in one team were shown all throughout the film. But with the teams winning streak, which leaves them undefeated for the whole season, the whole town came to realize that this is not about being black or white " they learn from the team that it is indeed time to accept the changes and embrace people from different races. The Titans became, for them, a symbol of unity and was instrumental in bringing the people of the town closer to each other, regardless of race. As have been mentioned the story of the Titans illustrates the way people formulate their concept of themselves and other people through schemas and stereotypes. Outlined under social cognition, the study of how people think and feel about their social world and how they interact and influence one another (Meyers, 2003), schemas and stereotypes demonstrate how situations around us bear more influence on our behavior than we are wont to believe. Because of the vast information that we are being exposed to everyday, we are in need of a system by which we collect and process data. As such, we are all built in with schema and schematic processing. Schemas are our organized beliefs and knowledge about people, objects, events, and situations (Meyers, 2003) and schematic processing is the process by which we match a schema with the data that we are handed out. This process happens quickly and instantaneously. Meyers (2003) even writes that most of the time, we are unaware that this processing of information is taking place. And with our schemas, we are able to generalize about the characteristics of a certain group of people. This general person-schema is what we call stereotypes. But schemas can also tell us something about a particular person, including ourselves. (Meyers, 2003) But schemas and schematic processing are not very accurate in that they put biases in our perceptions and memories. These biases have already been proven by a number of researches and studies done. One result of such studies is the vividness effect, which proved that the more vivid the information, the more likely we are to remember that information. The primacy effect, on the other hand, points that we are more inclined to retaining the first information that came to us. (Meyers, 2003)A couple of experiments have also proven that schemas persist even in the face of contradicting evidence. This, dubbed as the perseverance effect, applies both to the way we see other people and the way we see ourselves. All the abovementioned theories have been pictured in the Walt Disney pictures about the T.C. Williams Titans. In fact, a couple of scenes portray people " both Caucasians and African-Americans " applying schemas and stereotypes in sizing up the people around them. The first glimpse we see of this is when Boone was moving into a white community: an unseen female neighbor, presumably a Caucasian, asks her husband, Are they the movers? showing disbelief that an African-American family can actually afford to be living in a place such as theirs. When the husband realizes that Boones family is actually settling in the house in front of them, he says bitterly, It only takes one, the next time, were gonna be overrun by them. Such statement reflects animosity towards the black race and is indicative of how the white race thinks of the African-Americans " that they just run amok and is without control. Other similar scenes strengthen the films portrayal of schemas and stereotypes. The emphasis on these social psychological phenomena will be more apparent when the film takes us to the start of the integration of the black and white players of the T.C. Williams High School football team. Gerry Bertier leads the discrimination when he approached Boone prior to going to Gettysburg College for training. He says, We dont need your people in the team. This attitude is solidified when Boone asked his players to get to know a teammate of a different race until they already knew each and every team member. Here are lines from the white player Ray Budds, displaying the way he viewed the African-American player Petey Jones based on his pre-conceived schemas: Ray Budds (white): Whats your daddys name? I mean, you do have a daddy, right? . And whats he do? Wait. He does have a job, right? (Bruckheimer & Boaz, 2000) There was also this one incident that reflected schematic processing in the part of a restaurant owner. When Ronnie Sunshine Bass, a Caucasian hippie from Florida, walked in with Petey Jones in a restaurant after a Titans victory, the restaurant owner said that theyre already full when its apparent that there are still a lot of vacant tables. He shoos the players away with a demeaning, Now you all want something to eat? You can take those boys out back and pick it out from the kitchen. (Bruckheimer & Boaz, 2000) Boone was also open to these discriminations. When a Caucasian coach was asked if he is willing to work with Boone, he answered, Im not gonna do anything to help that monkey. Bad as it sounds, Negroes have been stereotyped as having no regard for their families, lazy, and self-indulgent, which was why Ray Budds asked Petey Jones those questions. And since blacks were also generally taken for animalistic and physically violent, most establishments before have refused them service. These stereotyped descriptions of them have also led whites to brand them as monkeys. But the discrimination does not only lie with the white " the blacks also tend to discriminate against the white people. When African-American students first stepped into T.C. Williams High School, we see the way the look at the white girls " sort of questioning, degrading, as if asking why such creatures can actually co-exist with them. And during training, when Blue Stanton was listening to Alan Bosleys music, he cries out, Does the term "cruel and unusual punishment" mean anything to you? " this shows how much blacks like sticking to their own kind and hate having to be forced to listen to white peoples sounds. Herman Boones daughter, Nicky Boone, also gives us a glimpse into the Negros views of the white. Seeing Sheryl Yoast, Bill Yoasts daughter, jump up and down during a football match, Carol asks, Mama, are all white girls crazy? (Bruckheimer white girls are crazy. Other scenes also illustrate how schemas can actually lead us to form concepts of ourselves. Based on his family history and his grades, Louis Lastik felt that he will never be able to go to college and will forever spend his life being a bum. This is apparent in the following lines confided to Jerry Rev Harris: Nobody from my family ever went to no college. Im white trash. I aint gonna get no C+ grades. Im just down home, no good, never-going-to-no-college white trash. (Bruckheimer & Boaz, 2000) Even with Coach Boones and Revs insistence that they are going to help him out and that he has what it takes to pull those grades up and enter college, Louis insisted that he cannot do it " a perfect example of the perseverance effect. Another scene that painted the self-schema theory is the scene where Julius Campbell visits Gerry Bertier at his house. When a police officer stopped in front of him, we see his fear and apprehension, proving that he believes the police officer is going to arrest him for something he has not done. It turned out that his fear was in vain for the officer just wanted to congratulate him for the last games job well done. Yet as much as Remember the Titans is a good illustration of the way peoples schemas let them judge others, it also disproves in part the existence of the perseverance effect. It is true that it took the players and the whole town to accept the integration of blacks and whites, they were, in time, able to do so. This led the people to admit that their stereotypes are inaccurate and accept that Caucasians and African-Americans can actually co-exist peacefully. They have come to learn that stereotypes can actually be misleading and that if they only try to get to know the other race, theyll discover that they have been wrong about their pre-conceptions. This is apparent in Coach Yoasts statement during their championship game: I hope you boys have learned as much from me this year as I've learned from you. You've taught this city how to trust the soul of a man rather than the look of him. And I guess it's about time I joined the club. (Bruckheimer & Boaz, 2000) It is true that schemas and stereotypes do affect the way we interact with other people. And although it is also true that these schemas and stereotypes persist at times, the perseverance effect can be broken down. As Remember the Titans have shown, schemas and stereotypes can cease to exist if a strong group cares to demonstrate that there is nothing to fear in breaking down life-long conceptions. REFERENCES Bruckheimer, Jerry. (Producer), & Yaki, Boaz. (Director). (2000). Remember the Titans [Motion picture]. United States: Walt Disney Pictures. Meyers, David G. (2003). Psychology (7th ed). USA: Worth Publishers.

Should NJ Raise Driving Age essays

Should NJ Raise Driving Age essays A familiar question heard in homes across America is "can I borrow the car". To most that phrase does not mean anything, but to families who have gone through a period of grief, due to the lost of a loved one, would think twice before answering that question. Many experts say that teenagers are a threat to roadways, but sixteen-year-olds are the one to watch out for. Why point the finger at sixteen-year-olds? These groups of teenagers are three times as likely to be killed in a crash, but not to say that other teen drivers are harmless. Teenage drivers make up twelve and a half percent of the driving force, but account for thirty percent of all motor vehicle accidents (State of Maine 2). There are many differences between sixteen-year-old drivers and drivers between the age of seventeen and nineteen. The main reason why sixteen-year-olds create more havoc on the roadways is because they lack the extra experience that older drivers have. In nearly forty percent of all teenage c rashes the driver was speeding (P.A.S.T. 1). Since forty-three percent of all teenage driving is done between 9:00 p.m. and 6:00 a.m., teenagers tend to drive faster, due to the open roads (P.A.S.T. 1). The roads are not as condensed at night as they are at some times during the day, making it easier to speed. Fifty-seven percent of all accidents occur on rural roads another reason why teens do not hesitate before speeding. Failure to keep in the proper lane, running off the road and failure to use a seat belt are the most common in teenage crashes. Over crowding is another reason why teen crash rates are so high. Many teenagers have friends who cannot drive, hence overcrowding is common. Overcrowding is a problem because the driver can lose concentration from the commotion caused in the car. In thirty-three percent of all accidents caused by sixteen-year-olds there were three or more people present in the vehicle, compared to thirty-seven percent...

How to Succeed in Writing an Essay

How to Succeed in Writing an Essay How to Succeed in Writing an Essay Lets be honest; writing is probably not a skill you can boast about. You probably havent written a best-seller yet, and you havent won a Nobel Prize in literature. Well, dont get desperate. You wont believe how many good writers havent done it, either. You are reading this article because you want to learn how to write better, and that is already a good sign. So, you need to write an article. Have you selected a topic yet? Sometimes your teacher will assign you a topic, but if you have an opportunity to select one yourself, you should definitely do so. You can write about something you are good at or interested in or perhaps something you wanted to learn about but don’t have the time. Before you begin writing, you might develop a plan. Careful planning helps you work more productively, gives you a better idea of how much time you should spend on writing every day, and also helps you to understand what needs to be accomplished and in what order. First of all, ask yourself whether you know enough to write on topic you have chosen. If not, conduct some preliminary research. Read a book or a magazine, ask a person who is knowledgeable about it, or just research it on the Internet. Once youve conducted a little bit of research, you may feel like you have all the information needed, but it may seem a bit chaotic in your head. You may often find yourself sitting at your desk, trying to sort everything out so you express your ideas or understanding on paper. You have to analyze all the information, determine what needs to be included in your paper, what information is irrelevant, what sources are reliable, and which are not. Doing so will help you to become more organized in completing the paper. Very often people are intimidated by a blank sheet of paper. You may be afraid to start writing, thinking that you are too incompetent. Possibly, you are not willing to make mistakes and feel discouraged at the thought of making errors. However, even experienced writers are sometimes afraid to write. None of them are sure that what they write will appeal to their readers; yet, they take risks and succeed. You shouldnt worry too much about making mistakes as you write. First, if you dont write anything, you will definitely fail, so its worth trying to write at least something. Second, write whatever you feel like writing now. Think of your writing as a lump of clay. You take away here and add there. You mold and shape it into what you want it to be. Writing is a craft, an art. Keeping that in mind, your first draft may drastically differ from the final version of your paper. So, once your first draft is completed, your task is to edit your paper with care and consideration for what yo u want to say and how you want to say it. Rewriting may take more time than you spent on writing the original draft, but this proves how important proofreading and revising is in making a paper flawless. Writing is not easy, but with the tips mentioned above, a great deal of diligence, and a bit of inspiration, you can successfully write an essay. Probably, you need a professional essay writing service to have your academic paper written by highly qualified writers? Try our custom writing company now!

The climate change. Carbon Tax in Australia Essay

The climate change. Carbon Tax in Australia - Essay Example It is supposed to affect most of the Australian industries along with the household people. Carbon tax has been proposed with the view of associating cost with carbon emission and encouraging people to make use renewable sources of energy. An IMC plan has been set out to promote this new carbon tax in Australia. The target audience has been identified to be the Australian households and the industries in Australia. Relevant communication objectives have also been developed focusing more on the awareness amongst people about carbon tax and its implications and thereby helping to create a brand image of the same. Creative strategies towards the achievement of each of the communication objectives have also been developed. Media plan have been formulated and is considered to be the key of the effectiveness of this IMC plan. A proper media mix has been taken into consideration to enable effective communication with the specific target audiences. The climate change as a consequence of glob al warming is an important environmental issue in today’s world. The earth’s temperature has been rising at an alarming rate in the recent years. All the nations in the world are concerned about it, and Australia is no exception. The government of Australia has come up with the proposal of implementation of a new environmental tax, namely carbon tax. ... This study discusses the development an Integrated Marketing Communication (IMC) plan so as to promote carbon tax, its implications, and advantages associated with it. A proper segmental analysis along with the formulation of specific communication objectives has been included in this study. Creative strategies to achieve the communication objectives have also been included in this study. Lastly, a proper media plan has been developed for creating an effective communication with the target audience. 2. Segment Analysis The key principle behind IMC is the knowledge of customers. This knowledge is made possible through proper segmentation of target audience or customer in order to identify them (Duncan 204). Segmentation of customers is usually done on the basis of certain parameters like geographic, psychographic, demographic, and behavioural characteristics. This study is about developing an IMC plan for the promotion of the proposed carbon tax by the government of Australia. Hence t he first primary task in developing such plan would be the proper segmentation of a target audience. Carbon tax is designed to be imposed on those adding to the carbon emission in the atmosphere. Carbon emission occurs mainly from two sources: from the production of goods, which results in carbon emission, or from the consumption of goods and services, which results in the emission of carbon into the atmosphere. Hence the Australian economy can be thought of as two broad segments, namely the Australian households and the companies in Australia that are involved in consuming and producing energy from sources that cause carbon emission. Australian households